Ombre Brush NEW

Girls, today we're talking about something I've wanted for years in our field: quality crystals, easy to use, no stress, no spilled boxes, no waste of time. At 111, we created One Crystals – a selection of 28 premium types , designed especially for us technicians when working on more complex nail designs. No chaos on the work table How many times have you spent 10 minutes looking for a specific shape or size of crystal? Opening one box, then another, then another, and finally spilling it all on the floor? You waste time, annoy your client, and you don't even feel like doing the design anymore. One Crystals come efficiently arranged in boxes designed to help you combine multiple shapes and sizes from a single selection. Each box is like a mini design puzzle – just what you need to create something beautiful, without wasting time. Premium shine, affordable Let's be clear: they are not Swarovski crystals. And I don't want to lie to you that they are. If I brought Swarovski, I would make them 10 times more expensive and no one would buy them – because in Romania, manicures are not yet at that price. But... these One crystals are the start of something very valuable. They have an extraordinary shine, they are carefully selected, and I like them because they give me that "wow" effect, without breaking the bank. I personally love crystals and I missed finding something truly quality in our field. Now I have, and I'm giving them to you too. Application recommendations How you glue them is very important. I recommend using any clear rubber base, combined with a little acrylic powder for extra strength. And the most important detail: the amount of product. It has to be exactly the same as the diameter of the crystal. If you put too little, it falls off. If you put too much, it runs off and gets all dirty. A beginning to more Just like with our gel jar seal , this is just the first step . We will continue to make constant improvements – so that you can work easily, quickly and beautifully . Products should support you, help you move faster, express your creativity, and feel like you're working in a space that inspires you. And One Crystals do just that. Kisses and thank you for being here with me. Everything we do at 111 is for you to enjoy your work, not to mess up your products. 💎✨ xoxo IOANA DIANA, KISSES

    Our first registered technical seal – created specifically for One gel jars At 111, every detail counts. Today I want to tell you about something very special: the unique seal we created together with the One gel jar factory. A prototype of our own, registered with OSIM This seal is not a decorative element – it is our first technical prototype , which we developed for 7 months together with our partner factory. After testing, adjustments and constant feedback from the salon, we got to a shape that solves a real problem: gel leakage on the jar thread . Why did I create this seal? Because we wanted a cleaner, easier, and more professional work experience. The seal was created to: prevent the gel from leaking over the edge of the jar, avoid blocking the lid, allow the brush to be wiped directly from the seal, without waste and mess free, keep the jar clean and elegant over time. The seal must, of course, be wiped down from time to time to prevent excess product from sticking. But that's exactly the beauty of it: it's functional, designed for real work, not just for aesthetics. A step forward for products that last This is just the beginning. The One Seal is registered with OSIM and belongs entirely to us. We will continue to perfect it – because at 111 we don’t just want our products to look good, but to last over time, to function flawlessly and to bring you joy when you use them. Everything for your salon vibe We thought the same way about all the packaging of the 111 brand: minimalist, clean, feminine, but above all functional. To inspire you and give you a good vibe every time you work with them. Because 111 is not just a brand. It is your sacred workspace, and you deserve to create with ease and pleasure, day in and day out. Thank you for feeling this energy with me. Every 111 product is thought, tested, intended, and loved – and the One seal is just the first step on a long and beautiful journey. 💌 Xoxo I, IOANA DIANA, kisses

The story of the macro phone lens I've always wanted for the beauty field. Why did we create the Focus lens? Working in the beauty industry every day, especially manicures, I always felt like something was missing. I posted a lot on my story, filmed my students, showed my clients' nails, but I could never find a lens that captured EVERYTHING clearly. Most macro lenses either defocused the edges or lost essential details. And that's when I knew I had to create the lens I always wanted: Focus. What did I want from this lens? I wanted a lens that: to capture the entire manicure in the frame – not just a piece of the nail not to defocus the edges – clarity everywhere to capture the perfect vibe – that “clean” satisfaction when filming or photographing to work at both 1x and 2x zoom – without losing focus be stable – you don't have to wait 10 minutes to find the angle In short, we wanted a lens that was created for the beauty industry – not a technical or industrial one. One for those of us who work in aesthetics, and we want to show exactly how beautiful what we do is. How we got to the perfect lens I tested dozens of lenses. I invested a lot of money just to find one that satisfied me. Nothing was right. So we started collaborating directly with factories and manufacturers, we adjusted lenses, we asked for changes in focus, distance, clarity. And after months of testing, we found the ideal option. The Focus lens is the result of this work: a macro lens tailored exactly for the phone, for beauty, for nails and our vibe. What makes the Focus lens different? Captures the complete manicure – whether it's long, round or coffin nail Works perfectly at 1x and 2x zoom – without losing clarity Does not defocus the edges – the entire image is clear and satisfying You can film movement – the focus remains fixed even if you move your finger or the camera Show the vibe – perfect for stories, TikTok or Instagram Focus is not just a lens. It's a tool created for you Whether you're a technician, trainer, or beauty enthusiast, you know how important it is to show off what you do. You want to capture that perfect detail, that light, that nail that made you proud. The Focus lens was created for exactly that. It's not just a lens. It's a tool that helps you express your work and see it with new eyes. Literally. You'll fall in love with it from the first story.