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The story of the macro phone lens I've always wanted for the beauty field. Why did we create the Focus lens? Working in the beauty industry every day, especially manicures, I always felt like something was missing. I posted a lot on my story, filmed my students, showed my clients' nails, but I could never find a lens that captured EVERYTHING clearly. Most macro lenses either defocused the edges or lost essential details. And that's when I knew I had to create the lens I always wanted: Focus. What did I want from this lens? I wanted a lens that: to capture the entire manicure in the frame – not just a piece of the nail not to defocus the edges – clarity everywhere to capture the perfect vibe – that “clean” satisfaction when filming or photographing to work at both 1x and 2x zoom – without losing focus be stable – you don't have to wait 10 minutes to find the angle In short, we wanted a lens that was created for the beauty industry – not a technical or industrial one. One for those of us who work in aesthetics, and we want to show exactly how beautiful what we do is. How we got to the perfect lens I tested dozens of lenses. I invested a lot of money just to find one that satisfied me. Nothing was right. So we started collaborating directly with factories and manufacturers, we adjusted lenses, we asked for changes in focus, distance, clarity. And after months of testing, we found the ideal option. The Focus lens is the result of this work: a macro lens tailored exactly for the phone, for beauty, for nails and our vibe. What makes the Focus lens different? Captures the complete manicure – whether it's long, round or coffin nail Works perfectly at 1x and 2x zoom – without losing clarity Does not defocus the edges – the entire image is clear and satisfying You can film movement – the focus remains fixed even if you move your finger or the camera Show the vibe – perfect for stories, TikTok or Instagram Focus is not just a lens. It's a tool created for you Whether you're a technician, trainer, or beauty enthusiast, you know how important it is to show off what you do. You want to capture that perfect detail, that light, that nail that made you proud. The Focus lens was created for exactly that. It's not just a lens. It's a tool that helps you express your work and see it with new eyes. Literally. You'll fall in love with it from the first story.