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Girls, today we're talking about something I've wanted for years in our field: quality crystals, easy to use, no stress, no spilled boxes, no waste of time. At 111, we created One Crystals – a selection of 28 premium types , designed especially for us technicians when working on more complex nail designs. No chaos on the work table How many times have you spent 10 minutes looking for a specific shape or size of crystal? Opening one box, then another, then another, and finally spilling it all on the floor? You waste time, annoy your client, and you don't even feel like doing the design anymore. One Crystals come efficiently arranged in boxes designed to help you combine multiple shapes and sizes from a single selection. Each box is like a mini design puzzle – just what you need to create something beautiful, without wasting time. Premium shine, affordable Let's be clear: they are not Swarovski crystals. And I don't want to lie to you that they are. If I brought Swarovski, I would make them 10 times more expensive and no one would buy them – because in Romania, manicures are not yet at that price. But... these One crystals are the start of something very valuable. They have an extraordinary shine, they are carefully selected, and I like them because they give me that "wow" effect, without breaking the bank. I personally love crystals and I missed finding something truly quality in our field. Now I have, and I'm giving them to you too. Application recommendations How you glue them is very important. I recommend using any clear rubber base, combined with a little acrylic powder for extra strength. And the most important detail: the amount of product. It has to be exactly the same as the diameter of the crystal. If you put too little, it falls off. If you put too much, it runs off and gets all dirty. A beginning to more Just like with our gel jar seal , this is just the first step . We will continue to make constant improvements – so that you can work easily, quickly and beautifully . Products should support you, help you move faster, express your creativity, and feel like you're working in a space that inspires you. And One Crystals do just that. Kisses and thank you for being here with me. Everything we do at 111 is for you to enjoy your work, not to mess up your products. 💎✨ xoxo IOANA DIANA, KISSES

    Our first registered technical seal – created specifically for One gel jars At 111, every detail counts. Today I want to tell you about something very special: the unique seal we created together with the One gel jar factory. A prototype of our own, registered with OSIM This seal is not a decorative element – it is our first technical prototype , which we developed for 7 months together with our partner factory. After testing, adjustments and constant feedback from the salon, we got to a shape that solves a real problem: gel leakage on the jar thread . Why did I create this seal? Because we wanted a cleaner, easier, and more professional work experience. The seal was created to: prevent the gel from leaking over the edge of the jar, avoid blocking the lid, allow the brush to be wiped directly from the seal, without waste and mess free, keep the jar clean and elegant over time. The seal must, of course, be wiped down from time to time to prevent excess product from sticking. But that's exactly the beauty of it: it's functional, designed for real work, not just for aesthetics. A step forward for products that last This is just the beginning. The One Seal is registered with OSIM and belongs entirely to us. We will continue to perfect it – because at 111 we don’t just want our products to look good, but to last over time, to function flawlessly and to bring you joy when you use them. Everything for your salon vibe We thought the same way about all the packaging of the 111 brand: minimalist, clean, feminine, but above all functional. To inspire you and give you a good vibe every time you work with them. Because 111 is not just a brand. It is your sacred workspace, and you deserve to create with ease and pleasure, day in and day out. Thank you for feeling this energy with me. Every 111 product is thought, tested, intended, and loved – and the One seal is just the first step on a long and beautiful journey. 💌 Xoxo I, IOANA DIANA, kisses

The story of the macro phone lens I've always wanted for the beauty field. Why did we create the Focus lens? Working in the beauty industry every day, especially manicures, I always felt like something was missing. I posted a lot on my story, filmed my students, showed my clients' nails, but I could never find a lens that captured EVERYTHING clearly. Most macro lenses either defocused the edges or lost essential details. And that's when I knew I had to create the lens I always wanted: Focus. What did I want from this lens? I wanted a lens that: to capture the entire manicure in the frame – not just a piece of the nail not to defocus the edges – clarity everywhere to capture the perfect vibe – that “clean” satisfaction when filming or photographing to work at both 1x and 2x zoom – without losing focus be stable – you don't have to wait 10 minutes to find the angle In short, we wanted a lens that was created for the beauty industry – not a technical or industrial one. One for those of us who work in aesthetics, and we want to show exactly how beautiful what we do is. How we got to the perfect lens I tested dozens of lenses. I invested a lot of money just to find one that satisfied me. Nothing was right. So we started collaborating directly with factories and manufacturers, we adjusted lenses, we asked for changes in focus, distance, clarity. And after months of testing, we found the ideal option. The Focus lens is the result of this work: a macro lens tailored exactly for the phone, for beauty, for nails and our vibe. What makes the Focus lens different? Captures the complete manicure – whether it's long, round or coffin nail Works perfectly at 1x and 2x zoom – without losing clarity Does not defocus the edges – the entire image is clear and satisfying You can film movement – the focus remains fixed even if you move your finger or the camera Show the vibe – perfect for stories, TikTok or Instagram Focus is not just a lens. It's a tool created for you Whether you're a technician, trainer, or beauty enthusiast, you know how important it is to show off what you do. You want to capture that perfect detail, that light, that nail that made you proud. The Focus lens was created for exactly that. It's not just a lens. It's a tool that helps you express your work and see it with new eyes. Literally. You'll fall in love with it from the first story.

The story of the first building gel launched by me, Ioana Diana, under the 111 brand. Why did I start with a building gel? When I decided to launch the 111 range, I knew that the first product had to be a building gel. But not just any. One that would represent me 100% technically and aesthetically. I knew exactly what I wanted to bring: a versatile gel that would fit into all modern techniques, without compromise, and that would last over time, regardless of the type of client or work. Honey Builder Gel: strength, versatility, safety The Honey Builder Gel range is the result of months of testing, formulating, tweaking and patience. We wanted a gel that was: extremely adhesive – even with weaker bases perfect for nail form extensions and tips ideal for filing-free technique controllable and easy to shape, with a slightly honeyed texture stable in salon work, no surprises HEMA-free and TPO-free – for your and your client's protection officially registered in Europe, under my company, under the brand 111 Important: the grip also depends on technique Even if the formula is very good, it must be made clear: no product will work perfectly if the technique is not correct. If you drip the gel into your cuticle, if you don't prep your nail surface properly, or if you apply it unevenly, it's normal for lifting to occur. But if you use it correctly, Honey Builder Gel is extremely durable and adherent – even without an ideal base. I have tested it even in combination with weak bases and it still worked flawlessly. However, I am currently working on developing a 100% compatible base, with impeccable adhesion and a clean aesthetic appearance. What techniques can you do with it? It is a gel that easily adapts to any work style, and its versatility makes it a favorite of many. classic extensions on the nail form soft gel tips strengthening on natural nail apex in single movement babyboomer, french, reverse filing-free technique speed technique in the salon It performs excellently when filing, does not crack, does not shrink, and gives you a clean, fluid, clear working sensation. About shades: 8 variants designed with logic, aesthetics and real utility The Honey Builder range starts with 8 carefully chosen shades, each with a clear purpose and vibe: 1 shade is completely transparent – ideal for long extensions or for clients who want a very durable gel to apply color over. It is stable, perfect for clean and clear work, with no undertone to influence the final design. 7 shades are nude, thought out in pairs: For example, we have Light Pink and Pink – two variants almost identical in undertone, but different in intensity. If a client likes a shade but wants it a little lighter or a little darker, we have exactly what they need. These pairs of nudes: have the same undertone, for an aesthetic and natural transition they are ideal for adapting to the client's nail bed they have perfect pigmentation for the babyboomer or degradé technique beautifully camouflage the nail plate, but remain natural The Milky White in the range is an opaque but fine shade, with an ideal consistency for soft, clean, feminine techniques. It is one of the most appreciated. For me, this gel is more than a product It is my first building product, 100% created and approved by me. It is registered to my company, under the brand 111. It is tested over time, in salons, in courses, on real clients. It's the beginning of a range that's not just about aesthetics, but about results. I want you to know that in every jar of Honey Builder Gel there is work, sleepless nights, testing and a lot of passion.

111: it's not just a number, it's a sign. A guide. A beginning Before it was a nail brand, 111 was a message I received from the universe. A code. A confirmation that I was on the right track. If you're reading this, it's very likely that you've frequently seen 111, 11:11, or other repetitive combinations. It's no coincidence.The universe speaks. It catches your attention. It gives you signs when you are aligned with what you are doing. I started seeing 111 in the most important moments of my life :– when I bought my horse– when I got my car – when I became a trainer– when I opened the academy– when I was growing on TikTok– when I was going to important classes– when I was going to collect large sums of money It appeared every time, silently but clearly.I realized it's not just a number. It's an energy. So I chose to tattoo it. And then... to bring it to life in a brand. What does 111 mean in numerology? In numerology, 111 is a symbol of beginnings. It is an energetic portal. A confirmation that what you think, feel, and experience is in alignment with who you truly are. It's a signal from the Universe telling you:"Yes, that's good. Keep going." It's about intention, about presence, about clean energy. It's about conscious manifestation – that is, bringing into your life what you desire, through who you are. I learned all this through therapy, experience, and presence. Everything I know today about energy, alignment, and signs… didn't come from books. It came from years of therapy, from being present, from paying attention to myself.I started asking myself: what am I doing right? What am I not doing right? What is repeated? What comes up again and again? And I discovered that all good things come from one source: the energy with which you do everything you do. I started to clear my thoughts, to speak nicely to myself, to do good, not to think badly, and from there... things started to happen.Not by chance. 111 is about nails, but not only that The 111 brand started with nail products. But 111 is not just about gels and nail drill bits. It's about how you feel when you work.It's about what energy you put into the things you do.It's about how you attract the right clients.It's about how you build your confidence.About how you create your own space, where you can be peaceful and connected to what matters. And YES, we will talk about all of this. Maybe not in class (that's where we focus on technique), but outside of class, we will build a space where we can talk openly about the things that align us. What I want to convey to you through 111 I want to teach you everything that helped me:– to attract good things in life more easily– to work with intention– to heal yourself from what no longer serves you– to see the signs around you– and above all, to create a reality that supports you Through every product, through every detail, through every post or newsletter... I want you to feel that you have an energy that guides you.That's 111. If you also see 111, know that it is for you I know for sure that many girls in our community see 111 constantly.If it occurs to you too… listen. Write it down. Notice what is happening in your life then.Maybe it's your moment. Maybe it's your beginning. Maybe it's a sign. And if you connect with this energy… 111 is your brand.Welcome.