Why is my brand called 111 and what does this number really mean?

111: it's not just a number, it's a sign. A guide. A beginning

Before it was a nail brand, 111 was a message I received from the universe. A code. A confirmation that I was on the right track.

If you're reading this, it's very likely that you've frequently seen 111, 11:11, or other repetitive combinations. It's no coincidence.
The universe speaks. It catches your attention. It gives you signs when you are aligned with what you are doing.

I started seeing 111 in the most important moments of my life :
– when I bought my horse
– when I got my car
– when I became a trainer
– when I opened the academy
– when I was growing on TikTok
– when I was going to important classes
– when I was going to collect large sums of money

It appeared every time, silently but clearly.
I realized it's not just a number. It's an energy. So I chose to tattoo it. And then... to bring it to life in a brand.

What does 111 mean in numerology?

In numerology, 111 is a symbol of beginnings. It is an energetic portal. A confirmation that what you think, feel, and experience is in alignment with who you truly are.

It's a signal from the Universe telling you:
"Yes, that's good. Keep going."

It's about intention, about presence, about clean energy.
It's about conscious manifestation – that is, bringing into your life what you desire, through who you are.

I learned all this through therapy, experience, and presence.

Everything I know today about energy, alignment, and signs… didn't come from books. It came from years of therapy, from being present, from paying attention to myself.
I started asking myself: what am I doing right? What am I not doing right? What is repeated? What comes up again and again?

And I discovered that all good things come from one source: the energy with which you do everything you do.

I started to clear my thoughts, to speak nicely to myself, to do good, not to think badly, and from there... things started to happen.
Not by chance.

111 is about nails, but not only that

The 111 brand started with nail products. But 111 is not just about gels and nail drill bits.

It's about how you feel when you work.
It's about what energy you put into the things you do.
It's about how you attract the right clients.
It's about how you build your confidence.
About how you create your own space, where you can be peaceful and connected to what matters.

And YES, we will talk about all of this. Maybe not in class (that's where we focus on technique), but outside of class, we will build a space where we can talk openly about the things that align us.

What I want to convey to you through 111

I want to teach you everything that helped me:
– to attract good things in life more easily
– to work with intention
– to heal yourself from what no longer serves you
– to see the signs around you
– and above all, to create a reality that supports you

Through every product, through every detail, through every post or newsletter... I want you to feel that you have an energy that guides you.
That's 111.

If you also see 111, know that it is for you

I know for sure that many girls in our community see 111 constantly.
If it occurs to you too… listen. Write it down. Notice what is happening in your life then.
Maybe it's your moment. Maybe it's your beginning. Maybe it's a sign.

And if you connect with this energy… 111 is your brand.
Welcome.

 

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